Why is this step important?


Identifying the career path forms your direction!

This guide is offered on the second day of class.
Being eager to get back to work, the average candidate is eager to create a resume, submitting it as quickly as possible. Yet, when candidates merely verbalize their past by describing a series of work experiences on a resume, they risk conveying an otherwise perfectly matching qualification as otherwise.

Globalization today offers employers access to a broader pool of candidates, allowing them to be more selective. To remain competitive, successful candidates construct the content of their resume by considering several important factors, (similar to factors considered by an advertising agency prior to launching a marketing campaign). Factors considered should include the employer and competitor demographics, trends, and a targeted area. In addition, prior to creating a resume, one should consider the geographic job quantity, as well as the career opportunity scope. Creating a resume without these considerations can result in a resume constructed arbitrarily with content that produces results purely by chance, not design.

Guide to helps each participant distinguish themselves by becoming clear on how to communicate their skillset on the resume. Identifying the career path helps each person to organize and place their personal qualifications in a manner that resonates with employers.

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